Good morning, ladies and gentlemen,
As I stand here speaking to you in English, I am already globalized. While shopping, I see the fair Chinese ladies carrying Prada handbags, I find they are globalized. Watching Harry Potter or Lord of the Rings with friends—yes, you can anticipate the refrain, we are all globalized!
In this era of globalization, we are one way or another all globalized. But realize this: when people’s heads turn to the fresh things that globalization literally delivers to our doors, the traditional things which we take for granted become ignored and sometimes forgotten. ConsiderLao Qiang, an ancient form of opera. It has almost vanished from the stage and only fewer than 20 people know how to sing it. So, how can we discover and explore our traditional culture? How can we rejuvenate and share them with the whole world? Well, there are three factors we need to keep in mind.
To begin with, the mass media plays a vital role in discovering traditional culture and connecting it with the widest possible audience. One evening in 20xx, for example, when my father and I were watching the final round of the popular TV showStar Road, we both became fans for a contestant named A Bao. We were attracted by his high pitched tenor voice, his traditional Shaanxi folk tunes and Shaanxi costumes. Apparently we were not his only fans. Star Road has aroused great popular interest in Shaanxi folk music. Such media can help popular audiences to discover lost arts and introduce people to them for the first time.
The mass media raise the people’s popular interest in the traditional arts, but it is the performing artists who really develop the people’s understanding of traditional culture. Yang Liping’s dance show Yunnan Image, based on primitive Yunnan dance style, has had an enormous influence in and out of China. Yang has recovered for us the primitive life in Yunnan. It is the raw and unadorned beauty of nature in her dancing that moves her audience most. We desperately need professional artists’ endeavor to discover traditional arts, to train apprentices, and to project our traditional culture on the global stage.
The third strategic factor in promoting our culture in global competition is an audience who knows what and how to appreciate our culture. But today’s youth—tomorrow’s explorers—are ill equipped to appreciate the traditional culture. Take myself as an example: I have had no painting or music classes since senior high school! No extracurricular activities like Chinese painting or calligraphy since primary school! What paltry little we learn about our traditional Chinese culture is relegated to a few lines and pictures in history books. We need our government and our school system to give us a better opportunity to embrace our traditional culture and discover its rich legacy for ourselves.
Ladies and gentlemen, the age of globalization should be a time for cultural discovery, not cultural extinction! Our traditional culture needs our concern and support to survive! With our combined efforts, we can save our valuable culture from extinction and showcase it, so it can shine brightly on the global stage, shared and enjoyed by people all around the world!
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